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Image Credits: Google

Servicing the industry where new ideas are shaped into reality we have realized there’s ought to be a better way of onboarding the users and increasing the conversions on the app in order to make the first-hand experience using the app the everlasting one. Not by static onboarding screens or interactive tutorials or informational screens but by harnessing the power of Artificial Intelligence. Dialog Flow became one of my top choices in getting rid of the pain point of onboarding the user that we believe would improve the user’s experience on the app optimal.

Many of you would agree, oftentimes after the new app or product is launched on the play store and/or app store and is installed by the users, they are left stranded because of the obvious reasons i.e. either they don’t know what to do or they see an empty screen with no data. Within no time, the potential user who could have been a regular user for your app uninstalls the application and ends up getting disappointed. The same behavior continues and all the marketing efforts go in vain. …


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Check your Blood Oxygen Level. Track your Sleep. Take an ECG, now anytime.

Apple recently introduced it’s Apple Watch Series 6 calling it ‘The Future of Health is on Your Wrist.’ Apple’s September events have always been about new iPhones but this is the first time in eight years that the company did not show off it’s the latest smartphone. Instead, the virtual event focused on four new products — two smartwatches and two new iPads.

Apple unveiled Apple Watch Series 6 at its virtual “Time Flies” event. The new apple watch series six is the perfect combination of powerful features and beautiful design, series 6 is apple’s most colorful lineup ever. There is a new blue aluminum case, and an updated classic gold stainless steel finish. Judging from the exterior there is a new black stainless steel called graphite and for the first time, a new apple watch is available in product red. …


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“Client-centricity is the most important factor in a successful business digitalisation since client-centric companies are 60% more profitable compared to companies not focused on the customer” — Deloitte, July 2017

Customer-centric is a business strategy that’s based on putting your customer first and at the core of your business in order to provide a positive experience and build long-term relationships.

In recent times, the COVID-19 pandemic has introduced us to the social norms of social distancing becoming the new normal. This change has brought about many repercussions in context to the traditional method of working and the next step for any entrepreneur and brands to gear up for the future. …


𝐕𝐨𝐜𝐚𝐥 𝐟𝐨𝐫 𝐋𝐨𝐜𝐚𝐥: 𝐊𝐡𝐚𝐝𝐢’𝐬 𝐞-𝐦𝐚𝐫𝐤𝐞𝐭 𝐏𝐨𝐫𝐭𝐚𝐥 – 𝐀𝐧 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐟𝐨𝐫 𝐀𝐩𝐩 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫𝐬 𝐚𝐧𝐝 𝐚 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐩𝐨𝐢𝐧𝐭 𝐟𝐨𝐫 𝐒𝐦𝐚𝐥𝐥 𝐒𝐜𝐚𝐥𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬

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Khadi and Village Industry Commission’s (KVIC) venture into the online marketing segment has quickly established a pan-India reach enabling the artisans to sell their products to the remotest parts of India through the KVIC E-Portal. The online sale that was launched with just Khadi Face Masks on July 7 this year has evolved into a full-fledged E-market platform with 180 products as on today and many more in the pipeline. …


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It is a very common mistake for beginners in the industry to get confused and mistake Content Marketing as being similar to Content Creation. To state the line of the difference between the two let us break down the explanation.

The famous saying “Content is the king” is no doubt the holy grail to be worshipped by every content creator. But in order to understand the application, one needs to know that everything on the internet is content. To be precise, content is anything that is expressed in the form of voice, visuals, information, or thoughts.

Content Marketing, on the other hand, is using the created content to strategically target an audience and provide them with the solutions to the problems that either your business or the readers have.


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Let’s face it, we’ve all been interviewed at some point or the other in our lives. And while we are giving an interview, our endeavours are to make an everlasting impression during our first 10 seconds with the interviewers. Similar is the case with the apps. The app when greets a new user is being interviewed by them. And the fast paced world of today has made app users impatient, fickle and hard to please than ever. They expect their first contact with an app should leave unceasing positive effect on them. How can we achieve this? …


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The launch of an app store and play store back in the year 2008 was a game changer and so was the mobile applications that were contained in them. Who would’ve thought you could get the food delivered at your doorstep or track the number of calories burned during your workout session or even better, a virtual meeting with the doctor. There are countless other purposes that the apps help solve an individual’s life. Ever wondered how this all started? With an IDEA. Yes, you read that right. …

About

Yati Labs

We are makers of digital products and experiences for startups, enterprises and forward looking brands. https://www.yatilabs.com

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